Pitch
Title - The Breakfast Killer
Logline - When a series of killings occurs in Cambridge, you wonder why they're taking place. Following a girl, you see her perspective and her experience with these murders.
Genre - Horror drama (crime drama with elements of horror)
Audience - 18-35, cross-gender appeal, Social LIVES, Connected LIVES
USP - The main character is the criminal - the one executing the murders, and the audience is positioned with her. You see her committing the crimes, cleaning up after the crimes and what is going through her mind visually.
Convergence - There will be recognisable characters (the main characters) across the advertising and magazine, as well as the title being a recognisable logo. There will be a uniform of colour such as black and red which will match the branding as well as being common to the crime drama and horror genres.
Logline - When a series of killings occurs in Cambridge, you wonder why they're taking place. Following a girl, you see her perspective and her experience with these murders.
Genre - Horror drama (crime drama with elements of horror)
Audience - 18-35, cross-gender appeal, Social LIVES, Connected LIVES
USP - The main character is the criminal - the one executing the murders, and the audience is positioned with her. You see her committing the crimes, cleaning up after the crimes and what is going through her mind visually.
Convergence - There will be recognisable characters (the main characters) across the advertising and magazine, as well as the title being a recognisable logo. There will be a uniform of colour such as black and red which will match the branding as well as being common to the crime drama and horror genres.
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