Aims and Int e ntions I will use media language to create a brand for my show which t arget s 18-35 year old ‘millennial’ audiences, and will reflect both the crime drama genre as well as creating my own unique identifying feature. The sequence will use both high-key ( e.g. therapy scene) and low-key lighting ( e.g. outdoors) which will contrast against each other. As well as this it will provide a typical setting of an established city and the alleyways that lay within them, similar to how Sherlock does with London. With the editing the show will consist of quickly cuts to build up tension when action is taking place, point of views shots to see the perspectives of the characters and establishing shots to set the scene. For the print-text I will use colours such as blacks, whites and red which are common to the crime drama genre as well as horror . The colour red also being significant in b...