Aims and Intentions
Aims and Intentions
I will use media language to create a brand for my show which will both reflect the crime drama genre as well as creating my own unique identifying features; this will be shown on the print text as well as the audio-visual text. In terms of colour I will use blacks, whites and reds which are common to crime drama as well as horror – as my show is a hybrid of both. My show aims to be appealing to my target audience of millennials, mainly through entertainment and escapism, as well as to crime drama lovers or casual ITV viewers.
I intended to target my audience through the familiarisation of crime drama, through themes of death, murder, and pain; as well as iconography of blood, victims and the equilibrium that it takes place in. The show is set in Cambridge which is an ordinary city which anyone could feel familiar with however as a series of murder takes place the city is filled with fear and dilemma. There are long, wide angles which create open space for the characters which set the scene of where we are. There is the use of low-key lighting and high key lighting in the show which contrasts against each other to create uneasiness, whilst suggesting whether a character is meant to seem good or bad, similar to Sherlock. Examples of camera work includes: quick takes when there is lots of action is taking place e.g. the stabbing of a victim, combined with p.o.v slow motions shots where the character is overwhelmed and in shock. The majority of characters are presented as young adults, therefore audiences may feel personal relationships to them.
My production will address things as mental illnesses in young people as I think it’s important to spread awareness of what may occur if people aren’t able to support each other. The show takes it to the extreme of the characters murdering people, however it isn’t extreme as it could be seen as similar to school shootings occurring in America. The show doesn’t primarily focus on mental illness, instead presents what a murderer may be thinking and feeling (or lack of feelings) when killing people. The audience is positioned with the one pursuing the murders therefore you see the pain and grief that they are also going through. In terms of representation you see females that are both strong (the main character being a female murderer) and 'weak' females such as the victim.
Digital convergence will be demonstrated by making a brand for the production which appeals to audiences and takes place on a variety of platforms: print text and audio-visual. In terms on the magazine (the print text) it will feature the main character who will become the face of the show. I intend to use typical magazine conventions such as interviews, images and behind the scenes to give more of an insight to the show so that the audience doesn’t feel indifferent to the characters and instead are interested.
I will use media language to create a brand for my show which will both reflect the crime drama genre as well as creating my own unique identifying features; this will be shown on the print text as well as the audio-visual text. In terms of colour I will use blacks, whites and reds which are common to crime drama as well as horror – as my show is a hybrid of both. My show aims to be appealing to my target audience of millennials, mainly through entertainment and escapism, as well as to crime drama lovers or casual ITV viewers.
I intended to target my audience through the familiarisation of crime drama, through themes of death, murder, and pain; as well as iconography of blood, victims and the equilibrium that it takes place in. The show is set in Cambridge which is an ordinary city which anyone could feel familiar with however as a series of murder takes place the city is filled with fear and dilemma. There are long, wide angles which create open space for the characters which set the scene of where we are. There is the use of low-key lighting and high key lighting in the show which contrasts against each other to create uneasiness, whilst suggesting whether a character is meant to seem good or bad, similar to Sherlock. Examples of camera work includes: quick takes when there is lots of action is taking place e.g. the stabbing of a victim, combined with p.o.v slow motions shots where the character is overwhelmed and in shock. The majority of characters are presented as young adults, therefore audiences may feel personal relationships to them.
My production will address things as mental illnesses in young people as I think it’s important to spread awareness of what may occur if people aren’t able to support each other. The show takes it to the extreme of the characters murdering people, however it isn’t extreme as it could be seen as similar to school shootings occurring in America. The show doesn’t primarily focus on mental illness, instead presents what a murderer may be thinking and feeling (or lack of feelings) when killing people. The audience is positioned with the one pursuing the murders therefore you see the pain and grief that they are also going through. In terms of representation you see females that are both strong (the main character being a female murderer) and 'weak' females such as the victim.
Digital convergence will be demonstrated by making a brand for the production which appeals to audiences and takes place on a variety of platforms: print text and audio-visual. In terms on the magazine (the print text) it will feature the main character who will become the face of the show. I intend to use typical magazine conventions such as interviews, images and behind the scenes to give more of an insight to the show so that the audience doesn’t feel indifferent to the characters and instead are interested.
Look at the current promotion of 'Killing Eve' for more convergence and promotion ideas Prachi.
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